Marketing Service & Tools
Many (most) agricultural marketing services provide information, but make no pricing recommendations. The eight of us at Wright on the Market do the research to provide you seven days a week the facts a person needs to make informed marketing decisions.
We also provide education on marketing tools and marketing history; for 44 years Roger has been a grain marketing consultant and he has done his best in recent years to share that experience with the next generation of Wright on the Market advisors.
None of us at Wright on the Market are cash grain brokers or futures brokers. There is no conflict of interest in trying to buy grain on a weak basis or generating commission.
We use the same set of facts we provide you to make an informed marketing decision. Given the facts of the marketplace, any person’s opinion of what the markets will do is just as likely to be right (or wrong) as any other informed opinion.
If you think the facts show you should be pricing, by all means, price your production. Obviously, we have made a lot of mistakes by not pricing. We never expected to always be correct. Maybe we should never make recommendations.
What do you think?
Everyone of you needs to use more marketing tools to make more profit through better marketing. As an example, when rain came into the forecast for the Eastern Corn Belt Sunday, did anyone think corn would be higher Monday? No.
Selling corn Sunday evening made 18¢ by Monday afternoon. Would your merchandiser let you do a HTA and then lift the hedge? Did you have a futures account to sell corn? Why not?
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